Non Verbal Communication in Shopping Malls Essays

Non Verbal Communication in Shopping Malls Essays Non Verbal Communication in Shopping Malls Paper Non Verbal Communication in Shopping Malls Paper Nonverbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people. Messages can be communicated through gestures and touch, body language or posture, physical distance, facial expression and eye contact, which are all types of nonverbal communication. Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well as prosodic features such as rhythm, intonation, and stress.Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the physical layout of a page. However, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, physical characteristics of the communicators, and behaviours of communicators during interaction. Importance:- Nonver bal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people.It is one of the most important methods of communication in shopping malls as it needs to be communicated to a large number of people. When the other person or group is absorbing the message they are focused on the entire environment around them, meaning the other person uses all five senses in the interaction: 83% sight, 11% hearing, 3% smell, 2% touch and 1% taste. Nonverbal communication strengthens a first impression in common situations like attracting a partner or in a business interview: impressions are on average formed within the first four seconds of contact.First encounters or interactions with another person strongly affect a persons perception. The advantages of non-verbal communication are: 1) You can communicate with someone who is hard of hearing of deaf. 2) You can communicate at place where you are supposed to maintain silence. 3) You can com municate something which you dont want others to hear or listen to. 4) You can communicate if you are far away from a person. The person can see but not hear you. 5) Non-verbal communication makes conversation short and brief. 6) You can save on time and use it as a tool to communicate with people who dont understand your language.The disadvantages of non-verbal communication are: 1) You cannot have long conversation. 2) Cannot discuss the particulars of your message 3) Difficult to understand and requires a lot of repetitions. 4) Cannot be used as a public tool for communication. 6) Less influential and cannot be used everywhere. 7) Not everybody prefers to communicate through non-verbal communication. 8) Cannot create an impression upon people/listeners. In short Non-Verbal Communication needs to be concise and clear to make sure the message is communicated and understood by the receiver. Types of Non-Verbal Communication:-There are 2 main types of Non-Verbal Communication which a re:- 1. Sign Language- Sign language (also signed language or simply signing) is a language which, instead of acoustically conveyed sound patterns, uses manual communication and body language to convey meaning. It can be further divided into Visual Signs Audio Signs 2. Body Language- Body language refers to forms of non-verbal communication, wherein a person reveals clues as to some unspoken intention or feeling through their physical behaviour. Majority of Non-Verbal communication found in shopping malls are sign language. Visual signs in shopping malls:-This is main type of non-verbal communication in shopping malls. Messages are conveyed to people by the means of visual signs and written communication as they need to be spread to a large audience of people. Some examples of them are:- 1. Him/Her- This is most common and widely used visual sign not only in shopping malls but in any building open to the public. Mainly used to differentiate between men’s and women’s to ilet. 2. No Smoking- It is denoted by a red circle with a cross and a cigarette in the middle. It is used to convey that, smoking is strictly prohibited in a particular area. 3.Danger- This is also a widely used sign to warn the people about potential dangers around them. Mainly denoted by a skull and two bones crossed below it, in malls it is mainly used to keep people out of the electricity/generator room. 4. Escalator Sign- Used to direct the public towards the escalators. 5. Elevator Sign- Used to direct the public towards the elevators. 6. Parking/No Parking- Used to show areas where cars can and cannot be parked. 7. No Pets Allowed 8. Wet Floor These are just a few examples of how visual signs are used to communicate in malls. Audio signs in shopping malls:-Audio is also an integral part of non-verbal communication in shopping malls. These messages are conveyed not through spoken words but by different noises. Some examples are:- 1. Fire Alarm- This is an universal audio sign used to warn people about fire being caught inside the building. 2. Anti-Theft detectors- Many shops in malls have anti-theft detectors that make noise if someone passes through it without paying for item. 3. Metal Detectors- It is mandatory to go through metal detectors before entering any mall to find out if anyone is carrying explosives or weapons inside the mall. An alarm goes off if they are detected.

The 10 Commandments Of Writing Great Copy

The 10 Commandments Of Writing Great Copy What does it take to write great copy? Great copy looks different depending upon where you find it; each audience has a different set of copywriting rules that they respond to. Great blog copy might make terrible ad copy, and vice versa. So lets talk about the copy youre creating for your website and blog. What rules apply? 1. Write as a conversation. People prefer conversations rather than lectures. Lectures talk down to them, while conversations speak with them on the same level. How do you write conversationally? Theres a real human here. When I write, I have a specific person in mind as I write. I need a face to write to, or I write generic, faceless posts. This approach keeps me from acting as if I am lording over a reader, but sitting next to her and having a conversation about something. Perhaps it is a fan on Twitter or a reader who left a comment who I am thinking of when writing. This is made easier when you listen to your audiences feedback and write posts that they request or suggest. Second person over there. When you illustrate with a real-life example, its OK to use the first-person (I, me, we). For the rest of your post, use second person (you, yours). Grammar says no, dont mix the two, but think of how you carry on a conversation. You should stay away from skunks. Why? I had a bad experience once. Thought it was a cat. You really want to avoid that. You can mix the two in your blog copy if you reserve I for your examples and stories, and you for the rest. The point is to be conscious of it, and not sloppily mix we and you from one paragraph to the next when no illustration or personal story is involved. 2. Dont fall in love with your pets. Kill them. You have pet phrases that you love. These are the ways of handling words and ideas that you return to again and again. Maybe you are like Ronald Reagan, and prefer to start everything with a well, Your pets have been loyal and served you well and you dont even notice them anymore, but not everyone who visits your blog appreciates your dog jumping up on them and slobbering all over their face every paragraph or so. During the edit process, look for the so, but, well, therefore that dont need to be there. Youll often see them at the start of a sentence. Look for the larger phrases, too. At the end of the day, to make matters worse, if you can believe it, they arent necessary. They are pets, not work horses. You want words that do work, not look cute. 3. Make friends with simplicity. Simple is good. If churning out copy is what you do all day, youll find it easy to bloat your writing. Words are what you think of and write all day long, and when weariness seeps in, your copy starts to bloat because it is  more difficult to write simple sentences that it is to write long sentences. When you are tired of writing, your copy gets bloated. Simple writing takes more work.You are free to start complicated, as long as you end up simple. Thats part of the blog writing system we use here. What is simple copy? Speaks plainly and directly.  Says what it means to say. Not laden with gimmicks, either in words or ideas. Has breathing room, both in white space on the page and the sound of the sentences (mix short with long sentences). Clear ideas. No meandering around. Skips jargon and impossible words that make readers feel stupid when they dont understand. Stand up straight and speak directly. If youre afraid to say something in your copy, wrapping it in pet phrases and caveats doesnt soften the blow. It merely makes it mushy. 4. Write to sell. All writing is selling. It pains me to say that out of fear of being crass, but even fiction writing is selling. It sells an ideology, a philosophy, a fantasy, a hope, a chance. You have to know what you are selling with your copy before you can write the copy.